About Discover Gloucester

Discover Gloucester:

As the official destination marketing organization (DMO) for the City of Gloucester, Discover Gloucester works to promote tourism and the visitor based economy by increasing awareness of Gloucester as a desirable visitor destination while also improving the quality of life for Gloucester residents and local business owners with positive economic benefits.

Discover Gloucester is a nonprofit 501-C-6, with grant support from the City of Gloucester, along with tourism-related local businesses that invest in advertising in our annual Discover Gloucester Visitor Guide and specially designed cooperative advertising packages and social media campaigns.


The purpose of the DMO is to promote and encourage tourism and the artistic, cultural, historic, maritime, recreational and scenic resources of Gloucester.  The organization seeks to strengthen the economic impact of tourism for the City by providing a consistent, confident image that emphasizes our unique culture. By supporting a cooperative marketing approach to promoting Gloucester as a travel destination to domestic and international travelers and groups, the organization strives to stimulate and increase overnight stays, extend the visitor season to include shoulder and off season months, increase visitor spending and fortify market share. Discover Gloucester is the official non-profit 501-C-6 Destination Marketing Organization (DMO) for the City of Gloucester.


As America’s oldest seaport with an authentic working waterfront, and home to the oldest working art colony in America, Gloucester provides a one-of-a-kind destination experience chock full of beautiful beaches, restaurants, museums, storied history, attractions, and adventure. Discover Gloucester helps to tell the story by actively pursuing media coverage, developing and implementing themed monthly campaigns, integrating and enhancing our website and providing leadership and guidance for the development and implementation of marketing strategies. Discover Gloucester’s marketing initiatives focus on audiences which include: pleasure travelers, regional visitors, group tours, domestic and international visitors, business travelers and cruise passengers.  The organization crafts destination advertising packages and coordinates collaborative promotional buys strategically designed to reach audiences in these markets.

White Paper: The Changing Nature of the Visitor Economy in Gloucester, MA

In an effort to collect more information about the current state of Gloucester’s visitor economy, Discover Gloucester brought together tourism stakeholders to share insights and outcomes related to their 2018 summer season. This white paper summarizes the current visitor economy trends that were identified, based on the collaborative input from Gloucester’s key tourism stakeholders. Download a copy here to read their results.


For a full list of those who have contributed to our success through photography, events and our website design, please visit our Contributors Page.


Elizabeth Carey, Executive Director
[email protected]

Anne-Marie Anderson, Digital Marketing Coordinator
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Contact Us:

Discover Gloucester
PO Box 915
Gloucester, MA  01930

2021 Executive Board

Tobin Dominick, Cape Ann’s Marina Resort
[email protected]

Michelle Williams, Atlantic Vacation Homes
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Carol Mondello, Consultant
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Martha Van Koevering, Beauport, the Sleeper-McCann House
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Jeanne Hennessey, At-Large, Beauport Hospitality Group
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2021 Board of Directors

Tom Balf, Consultant, EDIC
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Jill Cahill, City of Gloucester
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Michael DeKoster, Maritime Gloucester
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Heath Ellis, Schooner Thomas E. Lannon
[email protected]

Adam Farber, Mark Adrian Shoes
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Chris Griffith, Gloucester Stage Company
ch[email protected]

John Orlando, Harborview Inn
[email protected]

Amanda Pollock, Cape Ann Museum
[email protected]org

Samantha Porter, Serenittee Restaurant Group
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Christopher Sicuranza, City of Gloucester
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Melissa Tarr, Design of Mine
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Peter Webber, Cape Ann Chamber of Commerce
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